While its tempting to just get moving with content, a structered content strategy process can make the world of difference to content marketing success.
Topics: Content Marketing
For those of us old enough to remember life B.I. (Before Internet), tech marketing seemed much simpler then. If you wanted to sell a fax machine you’d create a glossy print ad, a radio ad, perhaps a nice billboard, some snazzy point of sale material and if you had the budget you might even do a TVC.
Content, content, content. People are constantly yabbering on about content (there it is again). But exactly what type of content do tech companies need to be producing. Well to clear the fog we've put together a list of the type of content we as a content agency use to get our clients from Zero to Hero with their customers.
Topics: Content Marketing
Snapchat seems to be the new cool kid on the block, everyone is on there. Michelle Obama's on there (michelleobama) promoting her recent trip to Liberia, Morocco and Spain to promotion education for girls, and at the other end of the spectrum every Kardashians is on there, every day, letting us know their every move. Snapchat is Here, and it seems to be here to stay. So it’s worth getting your head around it to figure out the opportunities it might give you as a business, and how it's different from the many other social channels out there. After all it is the new Facebook, right? Or is it the new Instagram? What IS it, and should it be included in our digital marketing strategy?
In the B2B tech world, content is your best asset. Great content is more than words on a page; it’s the key to a robust bottom line. Great content sets you apart from your competitors, establishes your business as a leading industry authority, and tells your customers you really know your stuff. Your competition is fierce, and buying decisions often rest on research and trust. Did you notice that research comes first? That’s where good content marketing services step in.
They used to say that big large glass buildings don’t buy software, people do. But we would be more correct in saying that when it comes to business software these days, people aren’t buying software, big large-glasses wearing Millennials are. And if you’re in the business of marketing or selling software or marketing this has big implications for you.
I am an excellent Googler. I would say Googling is up there in my top 3 talents, just above catching things like a secret service agent when they fall off the kitchen bench. My confidence in finding relevant 'on topic' material is high. I go by gut feel. With a quick turn of a phrase or change of a word I find excellent content in a matter of seconds. If you are enviously thinking - how does she do that? I have to say its not something I've tried to be good at, more something that has been evolved and crafted through the endless desire to research. I can literally bore people into an early grave with my knowledge on many a topic that has been researched to within an inch of its life. I dare you to ask me about turmeric, curcumin and the blood brain barrier. Nope, didn't think so.
This article is not a plug for us – it’s about real world experiences I’ve had from the client side of the fence. But if you want to know why we were named in CIO’s Top 25 to watch you can read all about it here.
As a self-help junkie, setting up a digital marketing agency 4 years ago saw me swimming in a 50m pool of business books and seminars. One of the big stand outs in the chlorine packed body of information was the saying ‘Ready-Fire-Aim’. The thought behind R.F.A is that a lot of good stuff doesn’t happen because people wait to get everything perfect before they ‘shoot’. So for someone who sits seriously in the camp of ‘hurry up’ it was liberating to have my impatience (to get amongst it already) validated.