The Revery Blog

Jennifer Chandler

Jennifer is the Content Manager at The Revery. With a love of words, video and the occasional infographic, Jennifer has a passion for making Brands 'human'.
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Recent Posts

Why the B2B tech marketing process hurts

Posted by Jennifer Chandler on 02-Nov-2016 11:16:39

For those of us old enough to remember life B.I. (Before Internet), tech marketing seemed much simpler then. If you wanted to sell a fax machine you’d create a glossy print ad, a radio ad, perhaps a nice billboard, some snazzy point of sale material and if you had the budget you might even do a TVC.

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Topics: B2B marketing

How to kiss frogs and compare marketing agencies

Posted by Jennifer Chandler on 23-Aug-2016 15:25:30

Let me start this with a disclaimer. I work for The Revery. It’s a marketing agency specialising in inbound marketing, brand strategy and digital marketing for B2B techs.

This article is not a plug for us – it’s about real world experiences I’ve had from the client side of the fence. But if you want to know why we were named in CIO’s Top 25 to watch you can read all about it here.

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Topics: digital marketing agency

Content without creative design is like me without coffee

Posted by Jennifer Chandler on 21-Jul-2016 09:40:51

I need coffee.

Seriously, this is important.

I need a coffee before anything else. Before conversation, before driving and definitely before emailing. Preferably a double-espresso that packs a punch and turns me into a coherent, vibrant and much more likeable version of myself.

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Topics: Design

Customer Journey Mapping in the world of SaaS

Posted by Jennifer Chandler on 27-Jun-2016 13:50:39

If you're a SaaS company, you know your customers. Your product was probably developed because you knew exactly what your customers were after. The success of your company is also dependent on your customers. You need people talking about you on social media, recommending you to colleagues or friends and basically shouting your name from the rooftop.

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Topics: SaaS Marketing

Multi-product vs Multi-brand strategy

Posted by Jennifer Chandler on 23-May-2016 09:23:00

For B2B techs, particularly Software as a Service (SaaS) companies, innovation is key. And, as we all know, with innovation can come a proliferation of new products under your brand umbrella.

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Topics: brand strategy

Business websites: the 5 golden rules

Posted by Jennifer Chandler on 27-Apr-2016 06:59:09

These days just having a website isn’t enough. Your site needs to be the golden apple that shines from the tree, attracting (and converting) visitors from far and wide.

Without it, your marketing activity just can't work as effectively. Your website is one of the most powerful tools you have so make it shine. And by shine, we mean convert.

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Topics: Business Websites

B2B lead generation – it’s the journey, not the destination

Posted by Jennifer Chandler on 22-Mar-2016 13:38:45

It was T.S. Elliot that said “It’s the journey, not the arrival that matters” and as a lover of trains, boats and any kind of slow travel I have to agree. There’s a lot to be said for paying attention to the view of the Alps, before you arrive in Paris.

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Topics: B2B marketing