While it's tempting to just get moving with content, a structured content strategy process can make the world of difference to content marketing success.Well-planned content is designed to address customers at every stage of the buying cycle. So how do you create a content strategy process that will make your customers want to read your stuff? Let's jump in!
Topics: Content Marketing
Snapchat seems to be the new cool kid on the block, everyone is on there. Michelle Obama's on there (michelleobama) promoting her recent trip to Liberia, Morocco and Spain to promotion education for girls, and at the other end of the spectrum every Kardashians is on there, every day, letting us know their every move. Snapchat is Here, and it seems to be here to stay. So it’s worth getting your head around it to figure out the opportunities it might give you as a business, and how it's different from the many other social channels out there. After all it is the new Facebook, right? Or is it the new Instagram? What IS it, and should it be included in our digital marketing strategy?
Topics: B2B marketing