The Revery Blog

Why the B2B tech marketing process hurts

Posted by Jennifer Chandler on 02-Nov-2016 11:16:39

For those of us old enough to remember life B.I. (Before Internet), tech marketing seemed much simpler then. If you wanted to sell a fax machine you’d create a glossy print ad, a radio ad, perhaps a nice billboard, some snazzy point of sale material and if you had the budget you might even do a TVC.

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Topics: B2B marketing

Is Snapchat right for a B2B Tech Company's digital marketing strategy?

Posted by Leonie Cranney on 13-Oct-2016 17:04:54

 

Snapchat seems to be the new cool kid on the block, everyone is on there. Michelle Obama's on there (michelleobama) promoting her recent trip to Liberia, Morocco and Spain to promotion education for girls, and at the other end of the spectrum every Kardashians is on there, every day, letting us know their every move. Snapchat is Here, and it seems to be here to stay. So it’s worth getting your head around it to figure out the opportunities it might give you as a business, and how it's different from the many other social channels out there. After all it is the new Facebook, right? Or is it the new Instagram? What IS it, and should it be included in our digital marketing strategy?

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Topics: B2B marketing

6 brands proving B2B content marketing doesn't need to be boring.

Posted by Nerissa Atkinson on 11-Aug-2016 22:38:13

In the hierarchy of marketing, there is an unofficial ranking of ‘cool’ brands to work for. Top of the list? Luxury brands and beer (nothing surprising there). Middle of the pack might be banking - big budgets, and looks good on the CV too. And way, way down the bottom of the list you’ll probably find B2B firms.

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Topics: B2B marketing

B2B lead generation – it’s the journey, not the destination

Posted by Jennifer Chandler on 22-Mar-2016 13:38:45

It was T.S. Elliot that said “It’s the journey, not the arrival that matters” and as a lover of trains, boats and any kind of slow travel I have to agree. There’s a lot to be said for paying attention to the view of the Alps, before you arrive in Paris.

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Topics: B2B marketing

What tech companies can learn from bakers about digital marketing.

Posted by Nerissa Atkinson on 15-Nov-2015 10:36:33

Spend any time on Pinterest and you'll probably come across 'the ultimate guide to chocolate chip cookies' (from blogger Handle the Heat), which shows how small variations to a recipe affect the end result.  While the magical deliciousness of chocolate is certainly partly responsible for the 200,000+ pins the post has received, it's also proof of the great marketing conundrum; we all like things just the way we like them - but as businesses we don't always know what that is.

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Topics: B2B marketing