The Revery Blog

Creating your content strategy process

Posted by Leonie Cranney on 10-Nov-2016 14:23:59

While it's tempting to just get moving with content, a structured content strategy process can make the world of difference to content marketing success. 

Well-planned content is designed to address customers at every stage of the buying cycle. So how do you create a content strategy process that will make your customers want to read your stuff? Let's jump in!
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Topics: Content Marketing

What type of content EXACTLY, should your content agency be creating for B2B Tech?

Posted by Meg Clements on 20-Oct-2016 11:40:38

Content, content, content. People are constantly yabbering on about content (there it is again). But exactly what type of content do tech companies need to be producing. Well to clear the fog we've put together a list of the type of content we as a content agency use to get our clients from Zero to Hero with their customers.

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Topics: Content Marketing

Why B2B tech companies need to make content marketing services part of doing business.

Posted by Meg Clements on 05-Oct-2016 19:34:07

In the B2B tech world, content is your best asset. Great content  is more than words on a page; it’s the key to a robust bottom line. Great content sets you apart from your competitors, establishes your business as a leading industry authority, and tells your customers you really know your stuff. Your competition is fierce, and buying decisions often rest on research and trust. Did you notice that research comes first? That’s where good content marketing services step in.

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Topics: Content Marketing

What binging on YouTube taught this content marketing agency about content.

Posted by Nerissa Atkinson on 11-Aug-2016 22:52:28

I spent a weekend binge watching YouTube so you didn’t have to - yeah, I know, I'm good like that. After a hard week searching for gems at the old content marketing agency mine, I spent a weekend in my jammies, strong coffee in hand, eyes going slowly rectangular with a little arrow in place of each pupil.

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Topics: Content Marketing

Zen and the art of your content marketing strategy

Posted by Nerissa Atkinson on 19-May-2016 11:08:46

"The person who chases two rabbits catches neither."

These were the words of a client as we were talking branding and content marketing strategy recently, and 3 thoughts crossed my mind. Firstly, I was charmed that we have amazing clients who both build B2B tech solutions and quote Chinese proverbs in meetings. Then, I was briefly distracted by the amusing vision of someone trying to catch a warren full of rabbits, Benny Hill-like (there’s your ear worm for the day, you’re welcome).

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Topics: Content Marketing

Dear Content Marketing, why do you take so long? From I'm Bored Now.

Posted by Jodi Gaylard on 01-Apr-2016 09:31:58

 

'Here's to waiting', the sign off to my all time favourite ad 'Guinness Surfers'.

 

Turns out there is something in it. Waiting or delaying gratification is associated with greater wealth, low levels of substance abuse, a smaller waistline and for B2B technology companies a content marketing program that brings in a steady flow of leads.

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Topics: Content Marketing

The top 4 Content Marketing systems to implement in 2016

Posted by Jodi Gaylard on 15-Dec-2015 09:41:08

As we hurtle our way to Xmas like an out of control freight train; work, School concert, work, Xmas party,  work, Street Party, work Kinder concert, work, vodka, work, work, work, vodka, vodka, vodka our stress levels rise to breaking point while we claw our way to a quieter calmer place, somewhere between Xmas Day and News Years Eve. It is in this happy place that our resolutions for our goals ahead start to take shape. 

In previous years I have dedicated the coming year to the vibe or feeling I needed to achieve my goals. Big years for me were 2002 'Year of the tiger' (to help me be brave); 2003 'Year of the dolphin' (after the aggressiveness of 2002 left me and those around me in taters) 2004 'Year of Grace and Poise' (who was I kidding) and 2010 'Year of still water' (calm but a tad dull). This year I am taking inspiration from James Clear who's says it's better to create systems to achieve your goals instead of trying to achieve them, like me, through animals or water.  

So, as you relax in your hammock, with visions of 2016 bringing a lithe, toned body and Donald Trumps fortune, the one he would have had if he invested his Dad's money in  index funds (why do I love that story SO much.) I want you to think about your marketing goals. Fluffy goals like higher brand awareness, increased leads or higher ROI on marketing dollars. Then put some systems around that stuff and wait for 2016 to bring in the gold. Here's some I've already done for you:
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Topics: Content Marketing

5 reasons to think about your 2016 content marketing strategy now.

Posted by Nerissa Atkinson on 04-Nov-2015 09:00:00

 I'm kidding right? I mean, we've just consumed the last of the Halloween pumpkin (sorry Jack, but you were too yummy to waste), the stores are only now starting to tout their wares for the wonderful season that is Christmas, and I'm already talking about how to improve your content marketing strategy in 2016? Well yes, and I'll explain why.

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Topics: Content Marketing

Herd of sheep. Heard of inbound marketing?

Posted by Nerissa Atkinson on 23-Oct-2015 21:05:30

Marketers are keen to put things in buckets. For many reasons of course: it makes it easier to run advertising if you’re picking placements to reach ‘B2B tech target market A’, easier to pick an image that represents ‘B2B tech target market A’, easier to do just about anything if you can convince yourself that ‘B2B tech target market A’ will behave like a lovely big flock of sheep guided down the purchase funnel by several helpful sheepdogs.

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Topics: Content Marketing

Content marketing - How to make your tech blog famous.

Posted by Jodi Gaylard on 15-Sep-2015 10:07:00

I had a conversation with my self about a year ago and put a ban on reading self-help books after dark. I was finding that books with titles like to 'how to be a zillionaire in 4 hours' and 'profit before designer clothes' were making me have strange kind of Wall Street dreams when I actually wanted to spend my 8 hours flying through pink sunsets and cuddling puppies. So I picked up a new obsession...biographies. People are just SO VERY FASCINATING. Some of my favourite ones have been from real people with a good story but the famous people, particularly the creative types are gloriously interesting.

Commonality between the vast majority of people who make their mark is that while it takes talent, it also invariably takes much more. They often seem to have grandiose ideas about the end game, then through trial and error find systems that help them get famous. Kurt Cobain was having conversations in his head about the Rolling Stones interview long before we were wearing flannel shirts. And his systems (whether consciously or sub- consciously) were always working to raise awareness of his existence. Whether that be playing tirelessly at sticky carpet venues, orchestrating situations where he could show off to the right people or negotiating a record company deal where money could be thrown at being promoted.

So it is here that I apply the 'how to be a famous person' blogging principles. I am going to save you years of trial and error and of course binge drinking, struggle, rehab and comebacks  to give you the short cut on the systems to make your blog famous. Because not only do you need great content you need equally great systems to promote it. It is crowded and competitive out there. You need to be able to be found to be loved.

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Topics: Content Marketing