The Revery Blog

Online lead generation means never having to cold call again.

Posted by Nerissa Atkinson on 13-Jul-2016 23:40:17

Hands up who loves cold calling? Anyone? Anyone? Bueller? Sigh. While it's meant to be a great means of lead generation, quite frankly being on the receiving end of a cold call is just dreadful and uncomfortable and unwelcome and like most people, my aim is to slip past it as fast as I possibly can.

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Topics: Lead generation

The 3 social media ideas putting life back into lead generation

Posted by Alix Edquist on 14-Apr-2016 08:40:57

In the heady world of social media influence, lead generation is a cut-throat business. With content being created at an ever-increasing pace, the challenge for inbound marketers is now not only making an impact but finding new and creative ways to get out of the outbox, past ad-blockers, around delete keys and 'bang', right in front of people ready to be viewed. And the following 3 social media ideas have risen to the challenge, using rich immersive video, social media influencers and live video streaming, to offer a new type of customer engagement that will transform lead nurturing as we know it.

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Topics: Lead generation