The Revery Blog

SaaS Marketing is Better with Beta

Posted by Meg Clements on 20-Sep-2016 16:04:40
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Topics: SaaS Marketing

Not your Dad's software; selling software to Millennials.

Posted by Nerissa Atkinson on 07-Sep-2016 23:04:29

 They used to say that big large glass buildings don’t buy software, people do. But we would be more correct in saying that when it comes to business software these days, people aren’t buying software, big large-glasses wearing Millennials are. And if you’re in the business of marketing or selling software or marketing this has big implications for you.

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Topics: SaaS Marketing

Customer Journey Mapping B2B SaaS from someone who's just bought some.

Posted by Jodi Gaylard on 31-Aug-2016 16:31:25

I am an excellent Googler. I would say Googling is up there in my top 3 talents, just above catching things like a secret service agent when they fall off the kitchen bench. My confidence in finding relevant 'on topic' material is high. I go by gut feel. With a quick turn of a phrase or change of a word I find excellent content in a matter of seconds. If you are enviously thinking - how does she do that? I have to say its not something I've tried to be good at, more something that has been evolved and crafted through the endless desire to research. I can literally bore people into an early grave with my knowledge on many a topic that has been researched to within an inch of its life. I dare you to ask me about turmeric, curcumin and the blood brain barrier. Nope, didn't think so.

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Topics: SaaS Marketing

Customer Journey Mapping in the world of SaaS

Posted by Jennifer Chandler on 27-Jun-2016 13:50:39

If you're a SaaS company, you know your customers. Your product was probably developed because you knew exactly what your customers were after. The success of your company is also dependent on your customers. You need people talking about you on social media, recommending you to colleagues or friends and basically shouting your name from the rooftop.

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Topics: SaaS Marketing

5 future habits a SaaS digital marketing plan should include

Posted by Alix Edquist on 09-Jun-2016 10:19:45

For SaaS tech companies, shaping a great digital marketing plan is all about addressing the now while planning for the future. 

Building software that lasts is one that never rests on its laurels and keeps innovating and fine-tuning its service offerings, and the same goes with its digital marketing.

A powerful SaaS digital marketing plan should always be on the lookout for the users of tomorrow. And to do this it needs to keep a keen eye on the future, not only in predicting trends, but also in the ways it can be the constant 'disrupter' in shaping new consumer habits.

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Topics: SaaS Marketing

Is your technology brand strategy developing a Kodak moment?

Posted by Nerissa Atkinson on 14-Nov-2015 22:01:26

2013 marked the 125th anniversary of Eastman Kodak, a brand which in the mid 70s had an incredible 90% market share, only to escape bankruptcy recently through the sale of many of its patents to companies including Amazon, Facebook and Google.

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Topics: SaaS Marketing

SaaS marketing - 7 ways traditional advertising fails

Posted by Nerissa Atkinson on 08-Sep-2015 11:25:00

For those of us who started marketing and advertising careers before digital really took hold, it feels like the past year or two have seen a significant disruption in the way marketing is working, particularly driven by B2B SaaS marketing activity.

The rules are changing and the time of spending months fine-tuning a campaign worth a quarter of your marketing budget, launching it and crossing your fingers that it will work are going. Instead, a new, more agile approach to marketing is needed.

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Topics: SaaS Marketing