As a self-help junkie, setting up a digital marketing agency 4 years ago saw me swimming in a 50m pool of business books and seminars. One of the big stand outs in the chlorine packed body of information was the saying ‘Ready-Fire-Aim’. The thought behind R.F.A is that a lot of good stuff doesn’t happen because people wait to get everything perfect before they ‘shoot’. So for someone who sits seriously in the camp of ‘hurry up’ it was liberating to have my impatience (to get amongst it already) validated.
In Australia there are not many or in fact any people or businesses that escape our skepticism. Whether it be politicians or big business, we handle them all with a high degree of ambivalence. Often we talk badly about them at BBQs, share hilarious memes on Facebook and if we are over 80, pen well written letters of meanness.
With Google however it seems to be a different story. To this day have I never heard (over a dry pinot) people ranting or raving about "why ON EARTH Google can't bring the type down a couple of fonts, shove everything over to the left and make some more room on that selfish, selfish, take AAALLLLL the glory first page". Nope, Google seems to avoid our scorn completely, even though it has SO much power over our businesses.